Cercli, a promising HR tech startup, has raised $4 million in a funding round aimed at building an all-in-one platform tailored for businesses in the MENA region. The round saw participation from leading investors, including Speedinvest, Global Founders Capital, and MENA-focused venture capital firms. Cercli’s vision is to create a “Rippling for the MENA region,” combining HR, payroll, benefits, and compliance into a single streamlined platform.
Founded by Karim Elmasry and Leila Jaffari, Cercli addresses the fragmented HR landscape in the MENA region, where businesses often struggle with multiple systems and manual processes. By offering a comprehensive digital solution, Cercli aims to simplify workforce management, enhance operational efficiency, and support businesses in managing their talent more effectively.
The newly raised funds will be used to accelerate product development, expand the engineering team, and enhance customer support. Cercli plans to deepen its market presence in key MENA countries, focusing on small and medium-sized enterprises (SMEs) that are increasingly adopting digital solutions for business operations. The startup also intends to incorporate localized features, such as language support and region-specific compliance tools, to better serve its diverse client base.
With this funding, Cercli is set to revolutionize the HR tech space in the MENA region, providing businesses with a scalable and user-friendly platform to manage their HR needs. The platform will include features such as automated payroll processing, employee self-service, benefits management, and real-time compliance tracking, all designed to reduce administrative burdens and allow businesses to focus on growth.
Cercli’s founders expressed their excitement about the investment, noting that the backing from prominent investors validates their approach to solving HR challenges in the region. As Cercli moves forward, it aims to become the go-to HR platform for businesses across MENA, driving digital transformation and setting a new standard for HR management.
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