Juliet Anammah has cemented her place as a leading figure in Africa’s e-commerce and digital economy. As a driving force behind Jumia, Africa’s largest e-commerce platform, Anammah has played a pivotal role in revolutionizing the way Africans shop, sell, and connect with the global market. Her leadership, vision, and commitment to innovation have made her a standout entrepreneur in the continent’s rapidly evolving tech landscape.
Anammah joined Jumia Group in 2015 as CEO of Jumia Nigeria, the company’s largest market. Under her leadership, Jumia expanded its reach, strengthened its logistics network, and positioned itself as a household name across Nigeria. Her strategic focus on localizing operations and building trust in e-commerce helped overcome the unique challenges of doing business in Africa, from infrastructural barriers to consumer skepticism.
Beyond leading Jumia Nigeria, Anammah transitioned to a broader role as the Group Chief Sustainability Officer and Chairwoman of Jumia Nigeria, where she continues to shape the company’s long-term strategy. In this capacity, she focuses on driving sustainability initiatives, empowering small businesses, and leveraging e-commerce to create economic opportunities across Africa.
What sets Anammah apart is her deep understanding of African markets and her ability to blend business acumen with a commitment to impact. Before joining Jumia, she spent over two decades in leadership roles, including as a Partner at Accenture, where she led consumer goods and retail practice for West Africa. This experience provided her with the skills and insights needed to navigate the complex dynamics of emerging markets.
Under her stewardship, Jumia has become more than an e-commerce platform; it is a catalyst for economic growth. By connecting small businesses with millions of customers, the platform has empowered entrepreneurs, created jobs, and brought global attention to the potential of Africa’s digital economy. Her work has made her a symbol of how technology can drive inclusive growth in Africa.
Anammah’s influence extends beyond the corporate world. She is a passionate advocate for women in leadership and technology, actively mentoring young professionals and championing initiatives that support gender diversity in business. Her leadership style emphasizes collaboration, innovation, and resilience, making her a role model for aspiring entrepreneurs across the continent.
Juliet Anammah’s story is a testament to the power of visionary leadership in transforming industries and creating lasting impact. Through her work with Jumia and her broader contributions to Africa’s tech ecosystem, she has redefined what it means to be a leader in a rapidly changing world. Anammah continues to inspire a generation of entrepreneurs to embrace technology, think big, and drive change in their communities.
