Rebecca Enonchong’s story is one of trailblazing, resilience, and an unshakable belief in the transformative power of technology. Known as one of Africa’s most influential tech entrepreneurs, Enonchong is the founder and CEO of AppsTech, a leading global provider of enterprise application solutions. Her journey has inspired countless entrepreneurs across Africa and beyond, proving that dedication and vision can overcome even the most challenging obstacles.
Born in Cameroon and raised partly in the United States, Enonchong’s journey began at a young age when she developed a keen interest in technology and innovation. She dove into the tech industry with determination, gaining extensive experience in software and business management roles in the U.S. before returning to Africa to make her mark. In 1999, she founded AppsTech, originally headquartered in the U.S., with a mission to provide high-quality enterprise software solutions to businesses worldwide. Through hard work, tenacity, and innovation, AppsTech quickly grew, expanding its footprint across over 50 countries and serving clients in sectors ranging from finance to telecommunications.
As AppsTech became successful, Enonchong began focusing on another mission close to her heart: fostering Africa’s tech ecosystem and creating opportunities for the continent’s emerging entrepreneurs. She understood that Africa’s challenges in tech went beyond software—they involved creating access, developing talent, and building supportive networks for new founders. To help realize this vision, she co-founded and actively supported several initiatives aimed at growing Africa’s tech space. She served as chair of the African Technology Foundation and founded the African Business Angels Network (ABAN) to help connect angel investors with early-stage African startups, providing both funding and mentorship to entrepreneurs.
Her influence doesn’t stop at entrepreneurship. Rebecca has become a respected advocate for policy change, inclusivity, and gender equality in tech. Through her work, she has addressed the need for regulatory reforms, improved digital access, and an environment that empowers young women and minorities to thrive in tech. She is a regular speaker at global tech and entrepreneurship events, using her platform to shine a light on the stories and potential of African startups.
Rebecca Enonchong’s story is not just about building a business—it’s about building an ecosystem. With AppsTech, she demonstrated the potential of African-founded tech companies on the global stage. Through her advocacy and investment in other African startups, she has laid the groundwork for a stronger, more inclusive tech future for Africa. Her journey, filled with accomplishments and fueled by a passion for change, is an inspiring example of how one person’s vision and determination can make a lasting impact across continents.
